Edinburgh Architecture Site : Business Proposal
Edinburgh Architecture Website, Scotland
One of the world’s top architecture sites
2. Business Overview
4. Market Place
“I think contacting you has been the best bit of marketing we have done. So
far we have had one article and another about to come out as a direct
result from our images on your websites”.
A.D. Scottish Architect
Edinburgh Contemporary Architecture – run by Adrian Welch & Isabelle Lomholt – own and operate two websites:-
www.edinburgharchitecture.co.uk + www.glasgowarchitecture.co.uk.
The former started early 2000; the latter in summer 2002.
The websites are maintained on a daily basis.
2. Business Overview
What can the website offer potential sponsors?
The Edinburgh & Glasgow sites now average over 2.5 million hits per month
The cheapest way of gaining a presence is to be listed on the architecture links page. The fee is £40 per annum, or £45 for Edinburgh Architects on their own page linked off both links, and importantly, off the homepage.
Alternatively, sponsor a page, as a simple live logo link or as a logo linked to your own company profile page. For example, the Edinburgh news page is sponsored by Tangram Furniture.
Simply e-mail your logo and upon payment the link can be up within 24 hours.
Any advertisment / sponsorship can be tailored. As a guide, only live linked logo prices are listed below with logo maximum pixels provided:-
Sponsorship of £350 or over provides a live-linked logo on the home page.
200 x 60h: £500+
160 x 40 h: £400+
70 x 30 h: £350+
The width of 160 pixels is strongly preferred to keep the homepage design consistent. The rates have not gone up since early 2004 despite the huge increase in traffic.
160 x 40 h: £300+
100 x 30 h: £250+
the interiors page is available, ideal for furniture/lighting companies
ALL OTHER PAGES
Sponsorship of £150 or over provides a live-linked logo on a typical page.
additional book pages sponsorship costs £10 per page.
160 x 40 h: £200+
100 x 30 h: £150+
Sponsorship of the same page on both sites provides a 20% total reduction.
The Edinburgh & Glasgow sites are listed on over 450 websites across the World.
Search engine listings: the Edinburgh site is in the top 3 currently for ‘contemporary architecture’ searches on most top search engines and has been No. 1 for many years, but recent google algorithm changes affect this. The Edinburgh site is also No. 1 for numerous searches from Edinburgh Architects to Edinburgh Architecture.
This could be a useful way of breaking into, or augmenting presence in, the Scottish market.
The sites aim to inform both locals and an international audience of Scotland’s buildings and current construction projects.
The News pages aim to create the key forum for discussion/communication of topical issues, new buildings and masterplans in Scotland.
The websites are focused on contemporary architecture but aim to form a key national architecture resource for all buildings.
CONCEPTUAL & PHYSICAL MODEL:
The website is envisaged as a compact online resource.
www.edinburgharchitecture.co.uk + www.glasgowarchitecture.co.uk are two of the World’s key Architecture Centres. Centres need not be physical: for example North Architecture (North-East England) is an online resource.
4. Market Place
Hits originate from many countries: approximately 7% come from overseas.
There are over 450 inward-looking links to the sites.
The sites rank high – often 1st – for key searches, and is currently in the top 5 for ‘edinburgh architecture’ and ‘contemporary architecture’ (to name but two) on the World’s largest search engine, google.
Details such as ranking per page can be supplied on request.
The sites’ Tours, News, Events and databases form a key resource and forum for Scottish Architecture and Construction. The traffic growth on the sites is massive and the regular maintenace of the many pages assists this.
If interested please contact Adrian Welch or my partner Isabelle Lomholt on 01620 825722 or firstname.lastname@example.org
Typical Comments received
“www.edinburgharchitecture.co.uk is an exemplary guide” [Sunday Times]
“I am a private owner of a top flat tenement and want to find out if there are any architects with a particular interest in attic developments. I would need to find someone who was knowledgeable about the pros and cons of this”. [KR, Edinburgh potential Client]
“‘Thanks also for the lead to the restaurant client, he had seen X through the Edinburgh Contemporary Architecture web site. I met him in Edinburgh soon after he had contacted you to discuss a proposed X’.
SL [Scottish designer]
“Really a very clever concept—- any way it can be extended to other cities?” [UG American visitor]
“Exemplary guide to Edinburgh architecture new and old”.[HP Major newspaper architecture critic]
“The Point Hotel, which was recommended by your very useful website, was
fantastic”.[JP, London architect writing after one of our tours of Edinburgh]
“Ive checked out your website on Edinburgh architectute and I think it is absolutely fantastic, 10 out of 10 brilliant!. There are some top photos on the site”.[AO, architect]
“As a resource for those interested in contemporary architecture within Edinburgh, it provides comprehensive information. I found the site to be straightforward and easy to navigate…well done on putting it together!”[JM Director, major UK furniture supplier]
“Great site by the way” [MR Local Restaurateur Group Devp. Manager]
“someone commented the other day that it was the best thing she’d read in the List for a long time” [MF Editor, Edinburgh magazine]
“Thanks for the help your site has given us. We trust you are proposing to spread to other cities? All the best”[The G Brothers, US visitors]
“for Scottish architecture as an entity the internet remains a cold, barren landscape. There is the odd exception. edinburgharchitecture.co.uk, for example, has quickly established a reputation as an excellent resource for anyone interested in the capital’s contemporary built environment”[IT Bytes, Prospect magazine, March/April 2002}
“It is a great site…terrific links to local sites…very lively”. [SL Architectural journalist]
” I and others frequently visit the site, keep up the good work”.[DA Edinburgh architect]
“Congratulations on the (Big Debate) review – it is extremely useful….Keep up the good work!” [JP Scottish Architect Registration Body]
“Looks good and works well. Shouldn’t the restaurants and bars be paying you for this service!!” [AM Edinburgh Life Assurance Senior Devp. Manager]
“Nice website, v. interesting”.[CS Edinburgh architect & shop-owner]
“Excellent array of information folks.
www.edinburgharchitecture.co.uk is a very interesting site”.[J Archiseek member]
“I discovered your site a couple of weeks ago. I’m an Edinburgh resident with a layman’s interest in modern architecture and I really appreciate the excellent info on your site and the way it gives me a window on the local architectural scene….” [PT local accountant]
“…mentioned on your fabulous site”[JH Edinburgh architect]
“One day I’ll have a rant about it here, but whatever I say won’t be as intelligent and well-informed as the comments at www.edinburgharchitecture.co.uk”[PT Edinburgh resident/professional]
“Hope things are going well with the website – We all think it is fantastic here!!” [SM Edinburgh Contemporary Furniture suppliers]
“Visited your site for the first time (though known about it for a while). It looks very good for a ‘part-time’ managed site which augers well for when you can go full time on it”.[local architect].
“anyone interested in Edinburgh architecture should check out the truly excellent website http://www.edinburgharchitecture.co.uk”[GH, architect]
“I think your site is super. I wish such a resource excited for journalists. It’s like a bible for architects. Have you any idea on traffic numbers? I can imagine it’s well used by the industry”.[SH, TV researcher]
“This is the first time I have been able to have a good look at the web page and I think its great.!!!”[DB Lighting supplier]
“Congratulations on an excellent website”.[JM, Architect graduate]
“It’s a great site – refer to it regularily to keep up with what’s happening in Edinburgh”[NFC, local architect]
“good luck with your own business plan, your site is a tremendous source information and enjoyment”.[AH, furniture maker]
“a fantastic resource”[RIAS Summer 2002 magazine]
“what a great site you do. I find it constantly useful and stimulating. Well done and best wishes”[TD]
‘I just visited your site, and would like to congratulate you on a nice clean, crisp site – it’s very professional….Many thanks.’[KJ]
‘ps Web Site’s looking good!!’[AS, Edinburgh architect]
Typical Questions received
“Hi there Adrian….Do you have any further information on the Scottish Gas HQ on the waterfront? Are there any images on your website – I find your site extremely informative. I am prepared to pay for their useage. Thank you very much”[JC Edinburgh]
Hi Adrian I’m a fan of your website (always end up coming back to it) and it just occurred to me to ask you the question that leads me to your site….I’m marrying … in December and we’re looking for a very special, atmospheric and preferably modern venue to do this in for 35 people….I just wondered whether you could think of any suitable places from your obviously expansive knowledge of the city. …Any guidance you could offer would be great – many thanks in advance[PC Edinburgh]
“I have recently moved to Glasgow and am currently looking for new employment.
I qualified last November would appreciate any information you could provide me with that might help me get a job with a good quality firm. Thanks for your help, regards”[RM]
“Please can you let us know the plans for redevelopment in the Fort/Shore area as my friend lives in Madirea Street – are plans and models visible? Thanks.” [local]
“Could you please e-mail me the info on the night graveyard walking tour that explained the only documented poltergiest. Thank you.”[BP Port St. Lucie, Florida]
“I’m looking for information on the architect….”[AL German publisher]
“As a building contractor in Melbourne Australia, I was searching the web for Architecture in Edinburgh where I will be visiting in June 03. Where / what was “Barry’s” in Queen Street Edinburgh in the 1820’s. “[PM Melbourne]
“I’m an architecture student and I was wondering if you know of any competitions for architecture/urban planning in scotland – any links would be appreciated as I’d like to enter some to get a feel for this kind of thing early”.[EH, arch. Student]
“Could you tell me the architect and if possible the date of the properties at the west end of Heriot Place, on the north side”[JKM local]
Dear Adrian, I’m writing from the – magazine. I’m searching for contemporary glass houses / conservatories to feature in a large feature I’m researching, and would like to include some northern examples of the genre if you think any such buildings exist in the city or environs. I would love to hear from you if so, with any relevant architect practise contact numbers or suggestions to follow up. Many thanks and best regards,[JD, UK newspaper]
Great site you got going there and i hope you keep it going for a long time. I was also wanting to ask for some information, as i had heard someone mention some sort of highrise development in “beith street”, i have no idea where this is and havent heard it mentioned anywhere and i was just wondering if you had any information on the development
thanks alot[PM, local]
Hi there, i was just wondering if you can help me find some info. Theres currently some sort of work going on just off the M8 as you go towards braehead shopping centre. I’ve heard its a hotel and the signs are for a “Dickie Construction” but i cant find any sort of homepage for them to see any renderings of the final hotel. I was just wondering if u have heard anything about the hotel or would know a webpage for this company.[JK, Glasgow]
“i like this site very much, i navigated a lot, but i couldent fined any contemporary archtecture about ship museume debelopment ore maritime, ore shipe methods construction museume.
pleas if you can indicate a site where i can fined some material or links about this architecture. i will be greatfull Thanks.”[HM, Spain]
“Stopped and had a look at your web sites, very interesting and a good forum for debate. Liked the article on An Turas….Some great images.”[IH]
Traffic Summary for www.edinburgharchitecture.co.uk:
Scottish Architecture: best Scottish Buildings of the last three decades
Comments / photos for the Edinburgh Architecture Website page welcome