Holiday home investing tips, Vacation property advice guide, House purchase, Rental market

Expand Your Holiday Home Empire in Scotland

18 May 2025

If you enjoy having a portfolio of holiday homes in the amazing landscapes across Scotland, you’ll likely need a strategy to keep your business expanding and developing.

Whether you want to continue to acquire homes, or you want to work with your existing portfolio to improve your guests’ experience, here are five ways you can improve and expand your holiday home empire in Scotland.

1. Work on Your Marketing Strategy

For your brand to succeed, you will need to ensure that your marketing strategy is watertight to any potential problems.
You will want to identify your target market and make sure that you are doing everything in your power to grab the attention of your ideal customers.
This could include using social media marketing through video and picture formats on platforms like TikTok and Instagram.

2. Buy Houses That Need Some TLC

Some house developers are shy of hard work and want to purchase houses that are ready to give a coat of paint with no additional work needed.
However, buying homes that do need additional work can easily transform into profits. You can add a decent amount of value to a home by replacing the kitchen or bathroom, and this will also enable you to boost your rental prices too.
If you’re in need of a new bathroom, retailers like Wickes are fantastic places to assess which services you might need, choose your bathroom components and construct a bathroom to be proud of.

3. Go to Auction Houses

Auction houses can be a goldmine for opportunities to buy cheaper homes. Visit auction house sites in advance to pick out which homes are of interest to you, and get in early during an auction to ensure that you can stake your bid before the competition.
Auctioned houses can come with a significant amount of work, but can be a great investment, especially if you want to rack up a number of properties quickly. If you want to browse homes for auction sale, websites like Auction House allow you to see all available houses in one handy location.

4. Qualify with a Business Degree

By studying a business degree, you can get a better handle on how to run your property development and holiday home business with ease.
Providers like Signum Magnum College supply the best quality distance learning courses for you to study in your own time around your business commitments. The flexibility of their courses allows for you to successfully navigate a bachelors, masters or doctorate degree with support.
Signum Magnum College’s business degrees are widely renowned for their exemplary content. Why not enrol today to see where your academic journey could take you?

5. Advertise on Airbnb

If you’re managing your holiday home business alone or as a family, it might be a good idea to use a platform like Airbnb to list your properties all in one place. It’s a secure and reliable platform, with greater access to your target audience, and can help you to get the visibility you need.

Do you have any tips for expanding or enhancing your holiday home empire in Scotland? Share your thoughts in the comments section below!

Comments on the 5 Ways to Expand Your Holiday Home Empire in Scotland article are welcome.