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Cockburn Association
Comment
EDINBURGH SHOPFRONTS
Princes Street Framework

images © adrian welch 21 jan 2007
Shopping Edinburgh
People keep looking for the big fixes to solve Edinburgh’s problems. However,
what is becoming more apparent is that it is the small initiatives that
are bringing about the transformation of the city. Examples include the
introduction of the Farmers Market, the removal of the tripods on Princes
Street, the provision of more shops on George and Rose Street, the increase
in litter-bins and improvements to bus shelters.
In all these initiatives it has to be recognised that Edinburgh is a city
of beauty and that for any scheme to be successful it has to pay attention
to the special distinction of the city. As it is for this reason that
Edinburgh has been granted World Heritage Status and is visited by millions
each year. It is also part of the reason that people choose to live and
work in this glorious city.

Princes St shops, image © adrian welch
Edinburgh Shopping: Princes St
A recent initiative has seen the City Council take a firm stance on the
quality of shopfront design. One only wishes that they would have started
sooner. If you walk around Edinburgh and look above the shopfront you
will witness what is one of the biggest detriments to the city’s reputation.
The mixture of shopfronts is shocking; made in cheap materials, using
inappropriate colours and of proportions that bear no relationship to
the building.

Shopping Edinburgh: Frasers on Princes Street
Indeed there are now a growing number of shopfronts on Princes Street
that were refused planning permission by the City Council. Action now
needs to be taken to remove these from the streetscene. The Council’s
guidelines are quite clear, stating what they expect in terms of materials
and proportions while being a bit fuzzy on what constitutes an appropriate
colour. These need to be adhered to.

image © adrian welch 210107
If you travel to other cities such as York or Canterbury you will notice
that much greater care is taken over the appearance of shopfronts. Multi-national
companies have altered their corporate design to take account of the beautiful
environment. If they can change their designs in these other cities then
why not in Edinburgh.
All this does not remove the ability for modern designs to be produced,
and there are a number around the city that add to the vitality of the
area. Instead it puts the emphasis on the designers to produce a higher
quality product rather than simply use a design that was used in London
and then rolled out around the country.

Princes St from Castle, image © adrian welch: 2005
Another aspect that is presently being assessed is what to do with an
empty shopfront. CB Hillier Parker and Royal Sun Alliance have to be congratulated
for their pink film they have placed over the unit underneath the New
Club. It has lasted well and is visually attractive.
The other route taken by the Edinburgh
City Centre Management Company is to use controlled fly posting. The
difference being that the owners of the building wish to demolish it so
don’t care as much as to how it looks. It therefore seems both methods
will be used throughout the city by building owners depending on their
needs.
Edinburgh will never compete with the quantity of shops
in Glasgow, but what it can do is concentrate on improving the quality
of the offer and continue the enhancements to the retail environment.
The focus being given to shopfronts is essential and at the same time
attention also needs to be given to other small projects like street clutter
and pedestrian priority in the city centre.
'Shopping Edinburgh' by Martin Hulse, Cockburn Association Apr 2003
Princes Street, Edinburgh Comment
by Cockburn Association
British Home Stores:

BHS image from princes st gardens © adrian welch:
2005
New Club, Princes Street:

new club edinburgh - image © adrian welch: 2005
Edinburgh Shopping = Princes Street Shopping?

image © adrian welch
More high-quality shops are needed to keep Princes Street as Scotland’s
top shopping destination, a new group set up to improve the street claimed
today. Edinburgh City Council leader Donald Anderson launched a scathing
attack on the street, describing some of the temporary shops as 'bloody
awful'.
10.01.02

image © adrian welch
Princes Street: Still a Street of Palaces?
George Ferguson visited Edinburgh as part of a 'wonders and blunders'
tour of the UK in his role as president of the Royal Institute of British
Architects. 'Princes Street could be repaired by the removal of a few
rotten teeth. There are good architects in Edinburgh that could contribute
to that.'
19.09.03
House of Frasers: Move from Princes Street?

Frasers no longer seems to see a bright future in remaining at what is
increasingly looking like being the wrong end of town. The House
of Fraser is reported in 2003/2004 to be considering move from Princes
Street.
Scottish
Architecture
Edinburgh : back to index
Edinburgh Shopping: Centres, Malls, Retail Parks:-
Fort Kinnaird Shopping Park, southeast
Edinburgh
Cameron Toll Shopping Centre,
south Edinburgh
John Lewis, central Edinburgh
Ocean Terminal, Leith
ASDA Edinburgh Shopping Centre, The Jewel,
southeast Edinburgh
Meadowbank Shopping Park, east
Edinburgh
IKEA Edinburgh, south Edinburgh
New Kirkgate Shopping Centre, Leith
St James Centre, central Edinburgh
South Gyle Shopping Centre,
west Edinburgh
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