Trusted Top 10 Ways to Promote Your Website in 2019 Advice, Property Tips
Top 10 Ways to Promote Your Website in 2019
12 Dec 2019
Top 10 Ways to Promote Your Website in 2019 Tips
Once you started your website the next thing you have to do is attract people. However, advertising a website is not that simple since there is a lot of competition and finding the cheapest way to advertise is harder than you think. You can create a social media marketing campaign that does not deliver any results and yet costs you a lot of money.
There are different ways you can promote your website as well as optimize your website to get better organic traffic. However, your first priority should be creating the perfect website for maintaining the traffic you will get from advertising.
This means that your website has to be optimized for speed with a simple and yet attractive design. You should also create a website with responsive design just to be able to maintain the same design on every design.
Building a good website structure is essential before you start with your marketing campaign, otherwise, all the invested money will go to waste as users will refuse to interact with your website or they will not return.
In this article, we will go through some of the best ways to promote your website in order to use its maximum potential.
- Apply SEO standards
Building your SEO mainframe can bring huge benefits to your website and it is considered to be one of the key factors for attracting organic traffic. There is no point in creating a website when people cannot find it through search engines.
Search engines like Google measure many website parameters in order to determine if it is trustworthy to be placed on the top of the search results. By SEO standards we mean that you should apply good keyword structure, maximize security, improve speed, article structure, content quality and much more. There are some of the few things that have to maintain all of the time in order to have a good SEO policy.
- Facebook ads
Once your website is SEO optimized, you can start promoting it on social media. Facebook is one of the best social media platforms for advertising just because of its tools for targeting audiences. You can create a specific campaign which targets only the people who have the biggest chance of buying your product or service. Good targeting will also lower your advertising cost and make your ads perform much better.
If you have just a regular blog, it is best if you stay in a more traditional way of advertising. However, if you have a website that sells some particular product or service, using influencers is the best way to establish your brand and improve sales. Influencing people that your product is good and so many people use it is very powerful tool for creating higher demand.
Nowadays, video marketing is much more effective than any other marketing. In fact, 57% of all people will engage with video content just because it serves more information about your offering. YouTube is the best social media platform for videos and you can promote your website and all the products or services you sell through video tutorials, courses, information and etc. It is proven to be very effective way of advertising.
- Track trends
If you want to create the perfect marketing strategy you have to be aware of all the digital trends that circle on the internet. In other words, you should not choose only one platform to advertise and stick to it forever. Using website analytics you can determine what people want more and create your target audience. Once you know your target audience you will be aware of where to target them in the most efficient way.
Some people usually forget about Reddit’s power for bringing visitors to your website. Reddit is labeled as the ‘front page of the internet’ which is not the case, but it is still one of the most powerful platforms online. You can use Reddit for website promotions, but you have to be aware that this particular platform is not designed for promotion and people dislike overly corporate content. You have to be careful and create content that is appealing to users and focus on the quality, not on the promotion.
- Answer questions
Most of us search the answer to a question we don’t know online. This means that you should start providing some relevant answers to people in order to help them with that particular topic. This marketing strategy is very powerful just because you can provide a solution through a link from your website. Forums like Quora and Yahoo, are free to use, but make sure you provide relevant solutions to people’s problems not just spam in the forum.
- Use infographics
People simply would not like to read huge and boring articles, they would rather see an infographic that explains the whole article in one picture. For example, if you display all the recent Super bowl winners as a list it will not get enough engagement, but if you display it as a graphic with all the teams it will skyrocket. Nowadays, infographics are part of the marketing arsenal that is designed to attract new users. Infographics are charts and statistical data that are illustrated graphically. This is the best way to increase engagement on social media.
- Create a blog
If you have a traditional website where you sell products or services, it is time to incorporate a blog in order to attract traffic. Your blog should be in the same niche as your website covering topics that will provide some sort of value to users. By creating a blog you will reach more audiences and establish greater online presence.
- Start an email marketing campaign
Often people are not interested in creating an email marketing campaign just because they think it is a thing of the past. The truth is email marketing is one of the most useful and effective ways to advertise your website. Return of investment (ROI) is essential in any marketing campaign and means the amount of money you earn for every dollar spent on that marketing campaign. Email marketing has the biggest ROI where you can get $40 for every $1 spent. But creating big enough email list takes time, so try start as soon as possible.
These are some of the best ways to promote your website in 2019. There is no specific formula in marketing, one thing might work for you and not work for any other website. You have to find the right advertising method for your website and establish some basic rules in order to improve your website traffic.
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