Fife Leisure Park, Shopping, Stores, Shops, Cinema, Location, Property
Fife Leisure Park : Dunfermline Shops + Cinema
Scottish Leisure Park : Dunfermline Stores for Grosvenor, Scotland
Fife Leisure Park
Dunfermline Retail Park
Location: 2 miles east of Dunfermline
Access: Junction 3 of the M90
Facilities: Odeon cinema, Bowling arcade, shops, restaurants, Travel Inn
Key attraction: 10-screen multiplex Odeon cinema
Fife Leisure Park Stores / Shops: Bannatyne’s, Dobbies Garden World
Entertainment facilities: Carlton Bingo, Bowlplex, Adventure Golf Island
Accommodation: Premier Travel Inn
Restaurants: Pizza Hut, McDonalds, Chiquito’s, Frankie and Benny’s, Kentucky Fried Chicken, Nando’s, Eastern Buffet, Bella Italia restaurant
Fife Leisure Park Dunfermline
Dunfermline Leisure Park
Fife Leisure Park Building Information, 2004
FIFE LEISURE PARK EXPANDS INTO UK’S TOP TEN LEISURE SITES
Bowling Operator Top of Wish List As Market Research Predicts Exciting Future For “Magnet Attraction”
A series of major deals and successful planning applications over the last two months has seen the Fife Leisure Park, in Dunfermline, Fife, become one of the top ten leisure parks by size in the UK.
Grosvenor, the developers of Fife Leisure Park, are now spearheading a new expansion phase for the 35-acre site – with independent market research revealing that a major bowling operator is top of the Park’s visitor wish-list.
As part of the current expansion of Fife Leisure Park, successful planning approvals have now been granted by Fife Council for:
* A £6m state-of-the-art bingo club managed by Carlton Clubs,
covering 35,000 sq ft and offering 2,000 seats
* A 40-bed Whitbread Travel Inn and 6,000 sq ft Brewster Family pub
* A 3,500 sq ft Kentucky Fried Chicken drive-through unit
* An approved consent for a 30,000 sq ft bowling arcade
The current expansion adds to the existing offering of the Fife Leisure Park which first opened in June 2000 on a prime site overlooking the M90
motorway, north of the Forth Road Bridge. The Fife Leisure Park site is anchored by a 10-screen Odeon Multiplex Cinema and current operators include Bannatyne’s Health Club, Frankie & Benny’s Restaurant, Pizza Hut and McDonald’s.
David Sivewright, Projects Director for Grosvenor, believes Fife Leisure Park is now near to providing a complete leisure offering. “We are currently pursuing a bowling operator to take up the approved 30,000 sq ft planning consent for a bowling arcade, which will complete this development phase,” he says. “Once that deal is complete, we are confident that the site will continue in its steady rise to become a significant magnet attraction for visitors from as far as Perth in the north to Edinburgh in the south, as well as capitalising on an increasingly loyal and affluent immediate catchment across Dunfermline and the West Fife region.” Grosvenor’s pursuit of a bowling operator is supported by the publication of an independent market research report (MRUK: May 2004) which showed that almost 40% of current users identified a bowling alley as their number one choice for future on-site facilities.
“Bowling was far and away the most popular preferred choice amongst survey responders – almost three times more than any other facility,” adds Sivewright. “This confirms our long-held view that the Park’s catchment could easily sustain – and indeed demands – a major bowling operation, justifying the decision for an approved planning consent to complete the current Fife Leisure Park expansion phase.”
Fife Leisure Park visitors also expressed a strong preference for a new food outlet on the site, with Indian, Chinese and Italian restaurants all receiving more than 50% in survey responses requesting a preferred restaurant of choice.
The research revealed the Fife Leisure Park site as having an unusually loyal catchment. A third of visitors stay up to four hours on site, with 40% of users spending more than £40 for each visit. Typical visitor figures are estimated at more than 100,000 per month (based on individual statistics from all current operators), making it one of the most visited tourist and leisure attractions in Scotland.
Both security and access at Fife Leisure Park also rated highly in the market research study. The Fife Leisure Park currently has an 865 capacity car park and a comprehensive CCTV security camera system in place, together with 24-hour on-site manned security.
Niall Macdonald, of agents Jones Lang LaSalle, who act for Grosvenor on the Fife Leisure Park, said the research findings reveal a catchment which is expanding both in terms of population and per-capita spend.
“The figures reveal what we have already known for some time – that the West Fife region immediately north of Edinburgh is now a fast growing and affluent commuter area serving Scotland’s central belt. The housing boom in Dunfermline in particular shows no sign of abating – with major developments taking place within the town’s eastern expansion zone, immediately adjacent to the Fife Leisure Park.”
Dunfermline saw an 18.4 per cent rise in property prices between the second quarter of 2003 and 2004, with the average house now costing £110,940 according to the latest Edinburgh Solicitors’ Property Centre report.
Agents Jones Lang LaSalle act for Grosvenor (Fife Leisure Park)
Fife Leisure Park – Building PR Aug 16 2004
Fife Leisure Park – Facts & Figures
The first phase of the £25m Fife Leisure Park, near Dunfermline, opened in 2000. Overlooking the M90, the Odeon has become an instantly recognisable landmark for the 60,000 or so cars which pass it every day. Fife Leisure Park currently has an 865 capacity car park, a comprehensive CCTV security camera system in place, together with 24-hour on-site manned security.
Current Fife Leisure Park tenants include: Odeon Multiplex Ten Screen Cinema, Health Club, Pizza Hut, McDonald’s and Frankie & Benny’s. The Odeon Multiplex has enjoys an average of 15,000 visitors per week, placing it amongst the top ten most visited of the 175 Odeon Cinemas across the UK. The cinema is the second most visited Odeon in Scotland, and currently has the second highest market share of every cinema in the Edinburgh area.
Grosvenor Shopping Centre Fund
Grosvenor has a strong track record in UK fund management. The Grosvenor Shopping Centre Fund was set up in 1998 as a UK Limited Partnership, and has increased its institutional investors from three to 11 in the last year. The Fund was ranked as the best performing quarterly or monthly valued fund for the year ending March 2004 by the Investment Property Databank.
Grosvenor has an established presence in Scotland, having a dedicated office in Edinburgh for more than 20 years. Grosvenor is the main development partner for the Fife Leisure Park, in Dunfermline, Fife, and Holyrood Park House in Edinburgh, and has key partnership roles in the Pacific Quay development in Glasgow and Edinburgh Technopole, the world-class science park south of Edinburgh.
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